The 3PL Provider's Guide to Winning New Business

As a 3PL provider, you're selling more than just space and transport; you're selling a seamless, scalable logistics partnership.

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But how much time does your team waste pitching to companies that aren't ready to outsource, or whose needs don't match your capabilities?

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We've listened. This page is dedicated to answering the critical sales and prospecting questions 3PL providers face every day.

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We do this through our Magic Insights – a proprietary set of AI-powered data points designed specifically for the logistics industry.

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These insights go beyond generic company information to give you actionable intelligence on a company's entire operation, from their growth potential and financial stability to their specific warehousing needs and shipping volumes.

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Your Questions, Answered

In our experience 3PLs are most in search of answers to the following questions. Scroll down to see how the Zint platform allows you to find the way forward.

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🎯 Identifying and Qualifying Opportunities

✅ How do I find companies that are outgrowing their current warehouse?

✅ Which e-commerce brands are most likely to outsource their fulfillment?

✅ How can I get a list of businesses with high-volume shipping needs?

✅ Which companies have seasonal inventory peaks and need flexible logistics?

✅ How do I identify businesses with complex, multi-SKU inventories?

✅ Can I find companies that need both B2B and D2C fulfillment?

✅ How do I find fast-growing companies before they start looking for a 3PL?

✅ How can I ensure a potential client is a financially stable partner?

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🔬 Pre-Call Research and Personalization

✅ How can I understand a prospect's current logistics footprint before the first call?

✅ How do I find out what types of products a company sells to tailor my pitch?

✅ Can I see what logistics software a prospect is already using?

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🛠️ Finding the Right Tools and Platforms

✅ What is the best sales intelligence platform for 3PL providers?

✅ Are there better alternatives to ZoomInfo for 3PL sales?

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The 3PL Provider's Playbook: Data-Driven Answers

🎯 Identifying and Qualifying Opportunities

❓ How do I find companies that are outgrowing their current warehouse?

✅ Use Zint’s "Warehouse/logistics Facility Details", "Minimum Verified Warehouses", and "Operating Sites" insights to see a company's current physical footprint. Cross-reference this with a high "Growth Potential Score" to pinpoint businesses whose operational capacity is struggling to keep up with their growth.

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❓ Which e-commerce brands are most likely to outsource their fulfillment?

✅ Identify ideal e-commerce clients by using the "Business Model" insight to find D2C companies, then qualify them by reviewing their "Top Products And Services" to ensure they sell physical goods. A high "Growth Potential Score" indicates they are scaling and likely need to outsource.

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❓ How can I get a list of businesses with high-volume shipping needs?

✅ Zint is designed to create this list by using its "Estimated Outbound Pallet Annual Total" and "Estimated Outbound Full Containers Annual Total" data points to find prospects that meet your volume requirements.

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❓ Which companies have seasonal inventory peaks and need flexible logistics?

✅ Zint’s unique "Seasonal Dependency Score" and "Seasonal Products" insights are the ideal tools for identifying companies with fluctuating inventory and fulfillment needs, allowing you to offer your flexible warehousing and staffing solutions.

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❓ How do I identify businesses with complex, multi-SKU inventories?

✅ You can identify inventory complexity by using Zint's "Shipment Categories Received" and "Shipment Categories Sent" insights. A wide variety of categories suggests a complex, multi-SKU operation perfect for a sophisticated 3PL partner.

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❓ Can I find companies that need both B2B and D2C fulfillment?

✅ Yes. By analyzing the "Business Model" insight in conjunction with their "Top Customer Industry Sectors", you can identify businesses with the multi-channel fulfillment needs that are a perfect fit for a versatile 3PL partner.

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❓ How do I find fast-growing companies before they start looking for a 3PL?

✅ Zint’s platform provides key predictive insights. Use the "Growth Potential Score" and analyze the "Growth Potential Factors" to engage with companies right at the inflection point where they need to scale their logistics.

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❓ How can I ensure a potential client is a financially stable partner?

✅ Zint’s "Ai Credit Score", included in our Logistics Magic Insights, provides a clear indicator of a company's financial health. You can also review the "Positive Factors" and "Negative Factors" to understand the reasoning behind the score, ensuring you build long-term, stable partnerships.

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🔬 Pre-Call Research and Personalization

❓ How can I understand a prospect's current logistics footprint before the first call?

✅ Zint’s "Warehouse/logistics Facility Details" and "Minimum Verified Operating Sites" provide the locations and scale of a company's key operational sites, giving you a crucial intelligence advantage.

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❓ How do I find out what types of products a company sells to tailor my pitch?

✅ Zint's "Top Products And Services" and "Shipment Categories Sent" insights give you a clear picture of what a company sells, enabling deep personalization for your outreach, whether they need ambient storage, cold chain, or oversized fulfillment.

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❓ Can I see what logistics software a prospect is already using?

✅ Yes, Zint provides data on the technology stack used by companies, including the "Shipping And Logistics Software" and "Sales Tools, Platforms & Solutions" insights, so you can understand their current level of sophistication and integration needs.

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🛠️ Finding the Right Tools and Platforms

❓ What is the best sales intelligence platform for 3PL providers?

✅ Zint is the best platform for 3PL providers because it delivers a holistic view of a prospect, combining logistics data with insights into their growth potential, business model, and financial stability.

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❓ Are there better alternatives to ZoomInfo for 3PL sales?

✅ Yes, Zint is the leading alternative for 3PL sales because it provides specialized, multi-faceted data like warehousing details, shipping volumes, and growth scores that generic platforms lack.

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Hear From Leaders in Logistics

"Excellent Sales tool. Easy to use, customisable, fast, up to date, comprehensive. Sourcing leads is much faster and more accurate. Winner."- Franchise Owner, Package/Freight Delivery

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"The system I've been waiting for! My Sales team now have almost an endless supply of leads. The amount of info that's collected on each company record really allows us to find companies that fit our sales profile."- Logistics User, Package / Freight Delivery

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"Best B2B Sales Tool I have ever used. We have realised immediate return on investment and are having more consultative sales calls with prospects."- Business Coach, Logistics

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"Very useful tool for lead generation! Plenty of customisable search filters and a seemingly endless amount of data. Lead generation has become a lot easier."- User, Package/Freight Delivery

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"The ZINT Propensity Model has freed up the sales team's time to focus on customer conversations with the peace of mind that they are receiving the right information."- Head of Sales Development, Logistics

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"Zint has been supporting our commercial team to consistently overachieve and help retain our market leading position in the UK."- Head of Sales, Logistics

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"Sourcing new detailed leads is now streamlined, driving impactful client conversations instead of being time-consuming and costly."- User, Logistics

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"Fantastic, innovative sales tool. They are also constantly improving the system & adding fantastic features and tools. If you are looking to grow your business, try it, you don't be disappointed."- User, Logistics and Supply Chain

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"We have looked at a number of commercial options but have never found them specific enough to our needs to be value for money. We were very impressed with the Zint product."- Business Franchise Owner, Global Logistics

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Stop Pitching Blind. Start Winning Partners.

See for yourself how Zint’s industry-leading 3PL intelligence can fill your pipeline with qualified, ready-to-outsource clients.