The FTL & LTL Carrier's Guide to Smarter Prospecting

As a carrier, your time is your most valuable asset. You're not just moving freight; you're managing a fleet and keeping the country's supply chain moving.

‍

But how much of your day is spent chasing down low-margin loads or dealing with unreliable shippers that disrupt your network? You know the right questions to ask, because they're the same ones that determine whether a lane is profitable or a loss.

‍

We've listened. This page is dedicated to answering the critical sales and prospecting questions FTL & LTL carriers face every day.

‍

We do this through our Magic Insights – a proprietary set of AI-powered data points designed specifically for the freight industry.

‍

These insights go beyond generic information to give you actionable intelligence on a shipper's freight volume, lane consistency, seasonal needs, and financial stability.

‍

‍

Your Questions, Answered

In our experience FTL & LTL Carriers are most in search of answers to the following questions. Scroll down to see how the Zint platform allows you to find the way forward.

‍

🎯 Identifying and Qualifying Shippers

✅ How do I find high-volume shippers to fill my trucks?

✅ Which businesses regularly ship freight that fits my LTL network?

✅ How can I identify shippers with consistent, predictable lanes?

✅ What are the signs a company is looking for a new carrier?

✅ How do I find companies whose freight type matches my equipment?

✅ Which businesses have seasonal shipping surges that require extra capacity?

✅ How can I find prospects located near my main hubs to reduce deadhead miles?

✅ How can I check a shipper's credit before committing my assets?

‍

🔬 Pre-Call Research and Personalization

✅ How can I see a prospect's full operational footprint of depots and warehouses?

✅ How can I understand a company’s business model to anticipate their shipping needs?

‍

🛠️ Finding the Right Tools and Platforms

✅ What is the best sales intelligence platform for FTL & LTL carriers?

✅ Are there better alternatives to ZoomInfo for carrier sales?

‍

‍

‍

The FTL & LTL Carrier's Playbook: Data-Driven Answers

🎯 Identifying and Qualifying Shippers

❓ How do I find high-volume shippers to fill my trucks?

✅ Use Zint’s "Estimated Outbound Pallet Annual Total" and "Estimated Outbound Full Containers Annual Total" insights to instantly create a list of shippers with the consistent, high volume you need to keep your fleet moving and profitable.

‍

‍

❓ Which businesses regularly ship freight that fits my LTL network?

✅ Zint is designed to find your ideal LTL shippers. Use the "Shipment Categories Sent" insight to identify companies that ship palletized, non-container loads, ensuring a perfect fit for your LTL operation.

‍

‍

❓ How can I identify shippers with consistent, predictable lanes?

✅ By analyzing a shipper's primary "Operating Sites" in conjunction with the locations of their "Known Customers", you can infer regular shipping routes and target shippers with lanes that match your network.

‍

‍

❓ What are the signs a company is looking for a new carrier?

✅ Target companies with a high "Growth Potential Score". Rapid growth, as detailed in the "Growth Potential Factors", is a primary trigger for a business to seek out new, more scalable carrier relationships.

‍

‍

❓ How do I find companies whose freight type matches my equipment?

✅ Zint's "Top Products And Services" and "Shipment Categories Sent" insights tell you exactly what kind of goods a company ships, allowing you to filter for businesses that match your fleet's specialization, whether it's dry van, reefer, or flatbed.

‍

‍

❓ Which businesses have seasonal shipping surges that require extra capacity?

✅ Zint’s unique "Seasonal Dependency Score" and "Seasonal Products" insights are the ideal tools for identifying shippers with predictable peaks, allowing you to proactively offer your capacity.

‍

‍

❓ How can I find prospects located near my main hubs to reduce deadhead miles?

✅ Zint allows you to search for prospects based on the location of their "Operating Sites" and "Warehouse/logistics Facility Details". This enables you to build a highly targeted list of local shippers to improve your network's efficiency.

‍

‍

❓ How can I check a shipper's credit before committing my assets?

✅ Zint’s "Ai Credit Score", included in our Logistics and FX Magic Insights, provides a clear indicator of a company's financial health. You can also review the "Positive Factors" and "Negative Factors" to ensure you're working with financially stable partners.

‍

‍

🔬 Pre-Call Research and Personalization

❓ How can I see a prospect's full operational footprint of depots and warehouses?

✅ Zint’s "Warehouse/logistics Facility Details" and "Minimum Verified Operating Sites" provide the locations and scale of a company's key operational sites, giving you a crucial intelligence advantage.

‍

❓ How can I understand a company’s business model to anticipate their shipping needs?

✅ Zint's "Business Model" insight clearly defines whether a company is primarily B2B, D2C, or a mix, allowing you to anticipate their shipping patterns, volume, and specific needs (e.g., full truckloads to distribution centers vs. LTL to retail stores).

‍

‍

🛠️ Finding the Right Tools and Platforms

❓ What is the best sales intelligence platform for FTL & LTL carriers?

✅ Zint is the best platform for carriers because it delivers a holistic view of a shipper, combining freight volume data with insights into their locations, seasonal needs, and financial stability.

‍

‍

❓ Are there better alternatives to ZoomInfo for carrier sales?

✅ Yes, Zint is the leading alternative for carrier sales because it provides specialized, multi-faceted freight data like pallet volumes, shipment categories, and credit scores that generic platforms lack.

‍

‍

Hear From Leaders in Logistics

"Excellent Sales tool. Easy to use, customisable, fast, up to date, comprehensive. Sourcing leads is much faster and more accurate. Winner."- Franchise Owner, Package/Freight Delivery

‍

"The system I've been waiting for! My Sales team now have almost an endless supply of leads. The amount of info that's collected on a company record really allows us to find companies that fit our sales profile."- Logistics User, Package / Freight Delivery

‍

"Best B2B Sales Tool I have ever used. We have realised immediate return on investment and are having more consultative sales calls with prospects." - Business Coach, Logistics

‍

"Very useful tool for lead generation! Plenty of customisable search filters and a seemingly endless amount of data. Lead generation has become a lot easier." - User, Package/Freight Delivery

‍

"The ZINT Propensity Model has freed up the sales team's time to focus on customer conversations with the peace of mind that they are receiving the right information." - Head of Sales Development, Logistics

‍

"Zint has been supporting our commercial team to consistently overachieve and help retain our market leading position in the UK." - Head of Sales, Logistics

‍

"Sourcing new detailed leads is now streamlined, driving impactful client conversations instead of being time-consuming and costly."- User, Logistics

‍

"Fantastic, innovative sales tool. They are also constantly improving the system & adding fantastic features and tools. If you are looking to grow your business, try it, you don't be disappointed."- User, Logistics and Supply Chain

‍

"We have looked at a number of commercial options but have never found them specific enough to our needs to be value for money. We were very impressed with the Zint product."- Business Franchise Owner, Global Logistics

‍

‍

Stop Chasing Loads. Start Building Profitable Lanes.

See for yourself how Zint’s industry-leading freight intelligence can fill your pipeline with reliable, high-volume shippers.