The Zint Blog Industry insights, thought leadership and opinions in the sales intelligence and SaaS space.

Whitespace Analysis: Unearthing your hidden goldmine

Sales reps have to juggle their time between finding new business, ringing prospect lists and...

The secret to surfacing your biggest opportunities

What’s better: quantity or quality? We all see that a balance of both makes the...

The many secrets to effective cross-selling

Research shows that the most profitable companies focus on their existing customers - the sales...

Smarter Prospecting: Building a robust lead flow process for your sales team

Identify, Win, Grow: Why You Need a Robust Lead Flow Process   Every salesperson has...

Marketing Managers: This is why you’re not converting MQLs into SQLs

Marketing efforts can be difficult to track - when a contact comes through as an...

Marketers: How to decide which ABM approach to take

Smarter marketing doesn’t just come from smarter ideas. It comes from having a well defined...

Identifying decision makers: How to find who signs the cheque…

What is a decision maker and why are they important?   In the B2B world...

How to hit the ground running as a new BDM

Congratulations! You've passed the first hurdle - you’ve got the Business Development Manager (BDM) job!...

How to find ‘hard-to-find’ prospects

Smarter prospecting is multifaceted. Sales reps have to put on multiple hats: research, being on...

How to 3X the return from your next Sales Trip

Trip Planning. Now that’s a thing we as salespeople have lost track of in recent...

Email Marketing gone Cold? How to Tell if you Have Unclean Data

It’s a Monday morning - the sweat on your brow’s building and the coffee in...

Direct Mail Marketing: Our Top Tips for Planning a DM Campaign

What is Direct Marketing?   Direct Mail Marketing is a strategy that takes the form...

Building a data-driven sales organisation

What is a Data-driven Sales Organisation?   ‘You can’t manage what you don’t measure’ (Peter...

BDMs: Why you should be ranking companies in your territory

Not all Opportunities are Equal   Focusing on the right companies at the right time...

5 Top Tips to Take when Attending your Next Exhibition for Effective Selling

Why Event Selling Strategy is Important for your Sales and Marketing Strategy   Exhibitions have...

4 Golden Rules to Generating Referrals

Do you think generating referrals seems like the ultimate sales hack? It takes more than...

11 Reasons your Paid Media Strategy isn’t Working

Social media is a big game to be played - but a necessary one. Consistency...

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