Uncover the high cost of unqualified leads and the power of disqualification.
Your CRM is full and your team is busy, but performance is falling. You're caught in the "Activity Trap"—confusing activity with achievement.
67%
of sales reps will miss their annual quota, despite having more leads than ever.
...it's the surplus of fakes.
80%
of the leads in your funnel will never convert.
They actively drain your most valuable resource: your team's time.
"The difference between successful people and really successful people is that really successful people say no to almost everything."
- Warren Buffett
50%
of a sales rep's time is wasted on prospecting that goes nowhere.
67%
of lost sales result from poor qualification, while reps neglect winnable deals.
Junk leads create a "phantom pipeline," leading to flawed forecasts and poor business strategy.
90%
of B2B reps report burnout, fueled by the frustration of chasing bad-fit leads.
For a 10-rep team, this deficit costs an estimated
£2,245,000
annually.
Shift your focus. Stop asking, "Who might buy?" and start asking, "Who will *definitely not* buy?" Find the fastest path to "No," so your team can focus 100% on the 20% of deals that matter.
Prioritize and preserve selling time.
Disqualify segments, not just leads.
Surface deal-breakers immediately.
Incentivize saying "no" to bad fits.
Zint's Magic Insights platform executes this strategy at scale. It transforms your total addressable market (TAM) into a pre-disqualified, searchable database.
300%
Increase in Lead Conversion
20x
Return on Investment