Do you think generating referrals seems like the ultimate sales hack? It takes more than just asking your customers to refer you to a friend. While it’s true that referrals are coming in warmer because of the affiliation and they already carry a vote of confidence in your brand, you need to find incentives for [...]
What is a Data-driven Sales Organisation?   ‘You can’t manage what you don’t measure’ (Peter Drucker)... seems extremely fitting for why you should be using a data-driven approach to your sales organisation.    A data-driven sales strategy is a method of collecting and measuring data on all interactions with prospects and existing customers to improve [...]